Nine Things

Written by Andy Gluck, FA Magazine Wednesday, 03 August 2011

This is where I’m supposed to write some pithy introduction. I’ll spare you that. Here’s a list of nine things that might help you with marketing and technology.

1. Comment.

To boost your online presence, try commenting on blog posts of relevant sites and including a link to your site with a free report on that topic or link to a YouTube video where you talk about the topic. For example, the do-it-yourself personal finance Web site, Mint.com, has a community with blogs and videos where you can comment. To boost your online presence, it’s good practice to comment and link back to your Web site or other content that you’ve produced, such as a video or post on your blog. So if you’re a 401(k) expert, you might find the 401(k) blog on Mint and post a link to a video speaking about 401(k)s. To older advisors, putting yourself out there this way is a sharp departure from the days when marketing wealth management was a very low-key endeavor. But the Web salutes transparency, and your comments become part of your online social profile, which essentially gets graded for credibility by Google, Facebook and other social hubs. So you want to be genuine. Don’t make comments totally self-serving. Only comment on a post if you have something that can help those interested in the video, article or thread. Most blogs allow a moderator to approve comments before they go live. Ideally, you’ll focus on creating your own videos to reply to posts in your area of expertise. Read More..